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17 February 2025  | 

Social Media Marketing (ONLINE: WITS DIGITALCAMPUS) 8

Applications accepted until
09 February 2025
Short Course Coordinator:
Nozi Letswalo
Accreditation:
Certificate of Competence
Course dates
17 February 2025 -
Applications close
09 February 2025
Overview
The aim of this course is to develop participants specialist skills in social media, and to enable them to grow their brand strategically on any social channel, increase customer engagement and accurately target those who matter most through effective social media management. The course is also important for marketing and brand managers to better understand the power of using social media to build a strong brand image. It further covers the power of influencer marketing and how it can impact on customers purchase intentions.
Duration
9 Weeks - 5 to 7 hours per week (7 weeks consecutive online lectures, one exam in week 9 )
Format
Asynchronous (no live lecturers), self-paced within 9 weeks
Pricing
VAT Incl. = R16,790.00

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Please complete the following info:

    The course content addresses the following topics:


    • Introduction to social media marketing
    • Creation of content for different social platforms
    • Creating engaging content for your social audience
    • Managing your social media community
    • Advertising on social media platforms
    • Brand identity on different channels
    • Measuring and optimisation of performance
    • Social media marketing strategy
    • Influencer marketing
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    Course reviews

    • MAP was a great introduction to the commercial side of the business for a health professional like myself. I am now able to identify and leverage synergies between my department and others in the organisation. Because of the diversity and calibre of its students, WBS has helped me increase my network and I have recommended MAP to a number of my colleagues. It was an investment worth more than the rand value of the course – and motivated me to do my MBA!
      Pumza Mokgehle
      MAP Part-time
    • Doing NMP with WBS has provided me with the basic and highly valuable skills as I prepare myself for a leadership role within my organisation. The programme had practical examples which I could relate to my real situation at work.
      Kanyile Gwija
      NMP