The course content addresses the following topics:
- Social media marketing fundamentals
- Current social Media trends
- Understanding generational cohorts
- Overview of major social media platforms
- Social media advertising techniques
- Integrating email and mobile marketing
- Using social media management tools
- Platform optimisation strategies
- Online advertising strategies
- Social media SEO best practices
- Leveraging AI in social media marketing
- Influencer marketing tactics
- Customer Relationship Management (CRM)
- Content marketing strategy development
- Customer retention techniques
- Introduction to data analytics
- Data analysis process
- Data-driven decision making
- Social media sentiment analysis