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07 September 2026  |  08 September 2026

Masterclass - Principles and Fundamentals of Fundraising

Applications for this course are now closed
Short Course Coordinator:
Tsoanelo Carol Naleli
Certification:
Certificate of Attendance
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Course dates
07 September 2026 - 08 September 2026
Applications close
24 August 2026
Overview
This course provides practical knowledge and skills in fundraising, philanthropy, and resource mobilisation within the African context. Participants will explore donor engagement, relationship management, fundraising communications, proposal writing, and ethical fundraising practices. The course examines strategies for securing support from individual and institutional donors while building sustainable partnerships that advance social impact objectives. Participants will also gain an understanding of leadership, stewardship, accountability, and governance in fundraising. By the end of the course, participants will be equipped to contribute effectively to fundraising initiatives that support long-term organisational sustainability and meaningful social development outcomes. A quality-assured certificate from the University of the Witwatersrand is issued on successful completion.
Duration
3 Days
Format
7-day lectures daily, with independent reading
Pricing
VAT Incl. = R10,925.00

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Please complete the following info:

    The course content addresses the following topics: 


    • Introduction to fundraising and philanthropy in Africa
    • Fundamentals of resource mobilisation
    • Donor engagement and relationship building
    • Basics of marketing and communication for fundraising
    • Introduction to proposal writing and fundraising proposals
    • Fundraising and solicitation approaches
    • Ethical and accountable fundraising practices
    • Leadership and stewardship in fundraising

    Course reviews

    • “
      MAP was a great introduction to the commercial side of the business for a health professional like myself. I am now able to identify and leverage synergies between my department and others in the organisation. Because of the diversity and calibre of its students, WBS has helped me increase my network and I have recommended MAP to a number of my colleagues. It was an investment worth more than the rand value of the course – and motivated me to do my MBA!
      Pumza Mokgehle
      MAP Part-time
    • “
      Doing NMP with WBS has provided me with the basic and highly valuable skills as I prepare myself for a leadership role within my organisation. The programme had practical examples which I could relate to my real situation at work.
      Kanyile Gwija
      NMP

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