The course content addresses the following topics
- Introduction to Marketing
- Consumer Behaviour
- Integrated Marketing Communications (including advertising, promotion and electronic marketing)
- Retail Management
Success
10 February 2025 | 28 November 2025
Marketing
Applications accepted until
24 January 2025
24 January 2025
Short Course Coordinator:
Mmabotsile Myeni
Mmabotsile Myeni
Accreditation:
Certificate of Competence
Certificate of Competence
Course dates
10 February 2025 - 28 November 2025
Applications close
24 January 2025
Overview
The course enhances knowledge of the basics of marketing and ability to speak the
language of marketing
Duration
The programme is offered over a one year period, starting in February - Classes take place Mondays at 17:30
Format
Face-to-Face
Pricing
VAT Incl. = R19,900.00
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Course reviews
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“MAP was a great introduction to the commercial side of the business for a health professional like myself. I am now able to identify and leverage synergies between my department and others in the organisation. Because of the diversity and calibre of its students, WBS has helped me increase my network and I have recommended MAP to a number of my colleagues. It was an investment worth more than the rand value of the course – and motivated me to do my MBA!Pumza MokgehleMAP Part-time
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“Doing NMP with WBS has provided me with the basic and highly valuable skills as I prepare myself for a leadership role within my organisation. The programme had practical examples which I could relate to my real situation at work.Kanyile GwijaNMP