The course content addresses the following topics:
- An overview of the overall process of strategyformulation and implementation.
- Developing the strategic direction of anorganisation.
- Corporate Governance and the relationshipwith strategy.
- Internal analysis including the ResourceBased View approach.
- The external analysis of the environment.
- The formulation of strategies using different techniques.
- Managing the implementation of strategy with Structure, Leadership and Culture as keydrivers.
- Using techniques such as the Balanced Scorecard to measure progress on strategy implementation.