Success

06 March 2025  |  30 June 2025

Digital Marketing

Applications accepted until
20 February 2025
Short Course Coordinator:
Sibongile Msimanga
Accreditation:
Certificate of Competence
Course dates
06 March 2025 - 30 June 2025
Applications close
20 February 2025
Overview
This course aims to: Provide a holistic view of the digital marketing landscape. Explain the relationships between digital marketing channels, Teach participants how to select suitable digital marketing channels for their specific needs, Enable participants to integrate digital marketing into the traditional marketing mix as well as Teach participants how to measure digital marketing success (reporting).
Duration
The programme runs for a semester starting in March - Classes take place Thursdays at 17:30
Format
Virtual
Pricing
VAT Incl. = R15,600.00

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Please complete the following info:

    The course content addresses the following topics:


    • Overview of the digital marketing landscape
    • Components and advantages of digital marketing
    • Digital marketing strategy
    • Digital media convergence
    • Different types of websites and website technologies
    • User experience, UX design, conversion and calls to action
    • Mobile marketing channels & digital push marketing
    • Planning and executing mobile marketing campaigns
    • Content marketing, types of content & creating content
    • Online reputation management
    • Social media strategy
    • On-site and off-site search engine optimisation
    • Email marketing metrics & design
    • Generating email databases
    • Various types of paid advertising: Search advertising | Affiliate marketing | Social media advertising | Display advertising
    • Assessment and reporting tools

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