The course content addresses the following topics:
- Overview of the digital marketing landscape
- Components and advantages of digital marketing
- Digital marketing strategy
- Digital media convergence
- Different types of websites and website technologies
- User experience, UX design, conversion and calls to action
- Mobile marketing channels & digital push marketing
- Planning and executing mobile marketing campaigns
- Content marketing, types of content & creating content
- Online reputation management
- Social media strategy
- On-site and off-site search engine optimisation
- Email marketing metrics & design
- Generating email databases
- Various types of paid advertising: Search advertising | Affiliate marketing | Social media advertising | Display advertising
- Assessment and reporting tools
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