The course content addresses the following topics:
- The relevance of digitisation in 21st-century business communication
- Globalisation and business communication
- Entrepreneurship and communication
- Communication models
- Social media and communication
- Problem-solving and business communication
- Barriers to communication
- Verbal and non-verbal communication
- Interpersonal and small group communication
- Leadership styles and communication
- Cultural identity and communication
- Meeting protocol and documentation
- Using information and communication technologies (ICTs) effectively in business communication
- Personal branding in communication
- Effective communication in reports
- Using graphics in business communication and presentations
- Preparing a business plan for a new business concept
- Tenders and proposals
- Writing an executive summary